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Senior living marketing

More move-ins.
Less guesswork.

We fill assisted living and memory care communities. Our Facebook ads reach the adult children making the decision, every inquiry gets a call within minutes, and booked tours land on your sales director's calendar.

See if your community qualifies Run your numbers
From ad to tourExample
  1. 2:14 PM
    New inquiry from Facebook
    Adult daughter, memory care for her mom
  2. 2:14 PM
    Text goes out
    Thanks her and asks when's good to talk
  3. 2:17 PM
    Our setter calls
    Talks through care needs and timing
  4. 2:26 PM
    Tour booked
    Saturday at 10:00 AM, on your calendar
12 minutes, start to finish64
Built only for senior livingAds, calling and booking handledA report every 7 days

Follow-up

Families tour whoever calls them back first

An adult child looking for memory care is often reaching out to several communities that same day. Getting a real person on the phone within minutes is most of the battle, and it's the part most communities can't staff.

How it works

Your team gives the tours. We handle the rest.

We run the whole front end of your sales process, from the ad a family sees to the reminder text the night before their tour.

01 · Kickoff

Onboarding call

Within 48 hours of signing we meet with you to learn your community, your rates, your openings and how your sales director runs tours.

02 · Build

Ads, funnel and follow-up

We build your Facebook ads, the page families land on and every text and email in the follow-up. You approve it all before anything runs.

03 · Launch

Inquiries start coming in

The campaign goes live and our setter calls every new inquiry, qualifies the family and books a tour straight onto your calendar.

04 · Every week

Reports and tuning

You get a report every 7 days and a strategy call every two weeks. We keep adjusting the ads based on who actually tours and moves in.

Included free

We work your old inquiry list. Most communities have months of families who asked about care and never heard back. We reach out to them on day one, before the ads even launch.

The math

What your empty rooms are costing you

Move the sliders to match your community. Each square below is one of your units.

Assisted living and memory care combined

Starting values are an example community. Nothing you enter here is saved or sent anywhere.

OccupiedEmpty10 new move-ins
Empty units
13
Empty rooms, per month
$75,400
Empty rooms, per year
$904,800

The guarantee

10 new move-ins in 90 days.

If we come up short, we pay you $2,500 for every move-in we missed. We only take on communities we're confident we can fill, which is why we ask a few questions before we talk.

Full guarantee conditions are in your agreement.
10
new move-ins
90
days from launch
$2,500
paid to you for each one we miss

Who we are

One industry. One job.

64 Media only works with senior living, so every ad, script and follow-up we run is built around how families actually choose a community.

Conner Bluhm
Conner BluhmFounder, 64 Media

Conner has worked with over 350 clients in his career and helped them generate 8 figures in revenue. He also exited his previous agency to private equity. 64 Media takes everything he's learned from those clients and points it at one industry.

64 Media is part of Woolton Holdings.

This is a fit if

  • You run assisted living or memory care with 40 or more beds
  • You have rooms you need filled in the next few months
  • Inquiries come in but too many go cold before a tour
  • Your sales director can take the tours we book

FAQ

Questions owners ask us

What does my team have to do?
Join the onboarding call, approve the ads and follow-up before they go live, and give great tours. We run the ads, call every inquiry, book the tours and send the reminders.
Do you call the inquiries, or do we?
We do. Every inquiry gets a text right away and a call from our setter within minutes. Once a tour is booked it goes straight onto your sales director's calendar with the family's notes.
Can you advertise senior housing on Facebook?
Yes. Housing ads run under Meta's special ad category rules, which limit some targeting options. Our campaigns are built inside those rules from the start, so the ad account stays in good standing.
What happens with our old inquiries?
We work them for free. Families who asked about care months ago are often still deciding, and reaching back out to them is usually the fastest early win.
Why only one community per city?
So we're never running ads against ourselves for the same families. Once we work with a community in a city, we don't take on a competitor there.
How will I know it's working?
You get a report every 7 days showing inquiries, tours booked, tours completed and move-ins, plus a strategy call with us every two weeks.

Apply

See if your community qualifies

Tell us a little about your community. If it's a fit, we'll reach out to set up a call.

One community per cityIf someone in your market already works with us, we'll let you know up front.
Care types
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