More move-ins.Less guesswork.

AI-targeted Meta ads that reach families who are ready for care. Then a real person calls every one of them back within minutes.

See if your community qualifies Run your numbers
Tuesday, 2:14 PM

A daughter sees your ad.

Her mom needs memory care soon. Meta's AI showed her your ad because she looks like the families who've already toured and moved in with you.

Tuesday, 2:17 PM

We call her three minutes later.

A real person from our team, while she's still on her phone and your community is fresh in her mind.

Tuesday, 2:26 PM

The tour lands on your calendar.

Saturday at 10:00 AM, booked straight onto your sales director's calendar with her notes.

Saturday, 10:00 AM

She brings Mom to see it.

A reminder went out the day before, so the tour actually happens. Your team takes it from there.

Two weeks later

Mom moves in.

One more room filled. We do that ten times in your first 90 days, or we pay you for every one we miss.

AI Meta targeting

Your ads only reach families who are ready.

It starts with everyone nearby

Housing ads can't be aimed by age or interests, so every campaign starts with the whole area around your community.

Then it learns who moves in

Every tour and move-in gets sent back to Meta. Its AI studies those families and figures out what they have in common.

And finds more families like them

Your ads go to the adult children who look most like your best families, so your budget gets spent on people who are likely to tour.

Fewer inquiries, and far better ones

The families who reach out are actively looking for care, and the targeting gets sharper every week the ads run.

Then we call them back before anyone else does.

Once the right family reaches out, she's usually asking a few communities at the same time. We get a real person on the phone with her within minutes, while your community is still the one on her mind.

About 18 hours later
2:14 PMShe fills out the form
2:17 PMWe call her
Next morningMost communities call back
AfternoonEveningNightMorning

Your team gives the tours. We handle the rest.

Within 48 hours

An onboarding call

We meet with you to learn your community, your rates, your openings and how your sales director runs tours.

Before anything runs

We build it, you approve it

Your Facebook ads, the page families land on and every text and email in the follow-up. Nothing goes live until you've signed off.

Launch

Inquiries start coming in

Families who match your best residents start finding your ads. Our setter calls each one within minutes, qualifies them and books the tour straight onto your calendar. We also work your old inquiry list for free, before the ads even launch.

Every week

Sharper targeting, and a report

Every tour and move-in goes back into Meta, so its AI keeps learning who your best families are. You get a report every 7 days and a strategy call every two weeks.

What your empty rooms are costing you.

Every window is one of your units. Lit ones are occupied.

$75,400empty rooms cost you each month
+$58,000a month with 10 new move-ins

67 occupied, 13 empty. Starting values are an example community, and nothing you enter is saved.

10 new move-ins in 90 days.

If we come up short, we pay you $2,500 for every move-in we missed.

We only take on communities we're confident we can fill. Full guarantee conditions are in your agreement.

One industry. One job.

64 Media only works with senior living, so our targeting, scripts and follow-up are all built around how families actually choose a community.

Conner Bluhm
Conner BluhmFounder, 64 Media

Conner has worked with over 350 clients in his career and helped them generate 8 figures in revenue. He also exited his previous agency to private equity. 64 Media takes everything he's learned from those clients and points it at one industry.

64 Media is part of Woolton Holdings.

This is a fit if

  • You run assisted living or memory care with 40 or more beds
  • You have rooms you need filled in the next few months
  • Inquiries come in but too many go cold before a tour
  • Your sales director can take the tours we book

One community per city. We never run ads against ourselves for the same families, so if someone in your market already works with us, we'll tell you up front.

Questions owners ask us

What does my team have to do?

Join the onboarding call, approve the ads and follow-up before they go live, and give great tours. We run the ads, call every inquiry, book the tours and send the reminders.

How does the AI targeting work?

Meta's AI decides who sees your ads, and it gets better the more it knows about the people who actually turn into residents. We send every tour and move-in back to Meta, so it learns what a family that's ready to move looks like and shows your ads to more people like them.

We've had bad leads from Facebook before. How is this different?

Most bad Facebook leads come from ads that were optimized for cheap clicks or form fills. Ours are trained on tours and move-ins, so the people who inquire are a lot closer to ready. Our setter also qualifies every family before anything lands on your calendar.

Do you call the inquiries, or do we?

We do. Every inquiry gets a text right away and a call from our setter within minutes. Once a tour is booked it goes straight onto your sales director's calendar with the family's notes.

Can you advertise senior housing on Facebook?

Yes. Housing ads run under Meta's special ad category, which takes away age and interest targeting. That's a big part of why the AI side matters so much, since it's how the right families still get found. Our campaigns are built inside those rules from the start, so the ad account stays in good standing.

What happens with our old inquiries?

We work them for free. Families who asked about care months ago are often still deciding, and reaching back out to them is usually the fastest early win.

How will I know it's working?

You get a report every 7 days showing inquiries, tours booked, tours completed and move-ins, plus a strategy call with us every two weeks.

See if your community qualifies.

Tell us a little about your community. If it's a fit, we'll reach out to set up a call.

Care types

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